Keynote & Presentation
About Gulf Brand Protection Group
In 2005 a group of those alarmed at the continuous illicit replication of genuine goods and interested in the enforcement of intellectual property rights joined hands to form “The Brand Owners’ Protection Group”.
The Brand Owners’ Protection Group (BPG), a non–profit organization aims to use all legal means at its disposal to achieve improvement in the brand protection environment across the Gulf Region. The group focuses on education of the business community, consumers, media and interaction/collaboration with authorities – local, regional, and international – to strengthen the enforcement of those laws governing illicit trade in all its forms.
The Brand Owners Protection Group (BPG) of the Gulf Co-operation Council (GCC) & Yemen seeks to maximize the efficiency and power of the combined efforts of multinational corporations to achieve their goals in Brand Protection.
About AIPPI UAE
The International Association for the Protection of Intellectual Property, known as AIPPI (Association Internationale pour la Protection de la Propriété Intellectuelle), is the world’s leading international organization dedicated to the development and improvement of laws for the protection of intellectual property.
It is a politically neutral, non-profit organization, based in Switzerland with about 9000 members worldwide from more than 125 countries. Here at AIPPI - UAE National Group, we are driven by a single goal; to do our part in making the world a better place for all. Our decision making process is informed by comprehensive empirical studies and high quality data evaluation. We strive to build productive relationships and make a positive impact with all of our pursuits.
AIPPI's objective is to improve and promote the protection of intellectual property on both international and national bases. It pursues this objective by working for the development, expansion and improvement of international and regional treaties and agreements and national laws relating to intellectual property.
Laava is the developer of the Laava Smart Fingerprint® – the world’s first secure, smartphone scannable and globally scalable alternative to QR codes. Laava provides class-leading digital authentication and consumer engagement solutions for products, documents and digital assets across the world.
Laava's distinctive and revolutionary Smart Fingerprint technology helps protect brands and consumers against the risk of counterfeits, fraudulent activity and diversion - while simultaneously building consumer engagement, brand value and revenue through immersive digital experiences.
Laava’s patented computer-vision technology is the result of years of R&D in collaboration with peak scientific and cybersecurity organisations. Laava is fast, easy and cost effective to deploy at global scale - and can be fully white-labelled or integrated into any technology platform, printing solution or partner offering.
About Scribos - a KURZ Company
In our experience, a sustainable brand protection programme must convince in the three dimensions of security, effectiveness and scalability. Only by fulfilling these three dimensions the customer receives true value: Counterfeits are driven out of the market and trust in the brand is strengthened.
As a market-leading provider of brand protection solutions, we continuously evaluate our solutions along these three dimensions and try to strengthen them through technological innovation.
This is how we push the boundaries of what is possible in the field of brand and counterfeit protection every day.
SECURE. EFFECTIVE. SCALABLE
SGS is the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 98,000 employees operate a network of 2,650 offices and laboratories, working together to enable a better, safer and more interconnected world. Wherever you are, whatever your industry, our experts worldwide provide specialized solutions to make your business faster, simpler, and more efficient.
SGS provides 360° of protection for your brand; reduce counterfeits, increase profits and protect your investment with solutions for e-commerce, tracking and traceability.
With counterfeiting of consumer goods on the rise, we have developed a range of solutions that can help brands to protect their investment, their market share, and their reputation. Our solutions are with you every step of the way, providing 360° of protection.
Whatever your brand protection issue, we can build a bespoke solution. New technology, coupled with traditional solutions, enable us to deliver the most diverse and creative brand protection solutions for your business and its supply chains.
ApiraSol was founded in Germany in 2010 with support from the German private sector.
ApiraSol is the investigative approach to Brand Protection. The ApiraSol Cluster Analysis, combines online intelligence with shipments analytics, uncovering the entire counterfeit supply chain, from producers to importers, distributors and retailers.
We are able to identify manufacturers behind online listings and help brand owners to translate web-based intelligence into concrete physical seizures, and investigation.
Our team also has extensive anti-counterfeiting experience.
LINKSMART is celebrating its journey of 2 billion plus Non Clonable impressions. Its portfolio of Non Clonable Technlogies in labelling/printing/packaging space empowers supply-chain with new level of credible traceability. Currently industry struggles with stop-gaps all around. Multiple attempts have been made in different part of world to achieve deployable Non Clonable printing technologies but those have not been very successful. Now the story is changing.
Our Non Clonable print presents unique fastest scanning technology supported (even in app-less scanning mode) universally on ordinary smartphone. Performance liability is something that needs special mention - It ensures hard engineering guarantee in form of performance liability against duplication for every single impression. Paradigm of "Print Anywhere with standard printing press" without any additional setup is enabling new opportunity in underserved market. Converters can offer value-add offerings and customers are empowered to save significant hidden legal cost on ground investigation. Even in-house prints by end-of-line printers can be transformed to Non Clonable without new CAPEX.
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